Crémant d’Alsace: Growth Driver or Identity Risk?
When customers come for a tasting at Domaine Muré in southern Alsace, they typically start by asking for the crémant. Many know about the estate from individual bottles enjoyed within their circle of friends. Thomas Muré, owner of the estate, has come to see this as a golden opportunity. “Customers come to buy crémant and leave with an assortment of all categories,” he says. “A high-quality crémant doesn’t steal from our sales of still wines.” While his estate appears to have achieved a working balance between still and sparkling, that dynamic is reaching a tipping point at the regional level…....

