Not According to Plan: Sektgut Christmann & Kauffmann

Editors’ Note: Data open tantalizing invitations to speculation. Wine economist Dr. Karl Storchmann of the American Association of Wine Economists is a master at collecting information, presenting it in clear, compelling graphics, and stepping away to allow each of us to draw our own conclusions. When he looked at wine, beer, and spirits consumption in three of TRINK’s coverage zones over the past century, he found striking disparities and a surprising convergence. What story do they tell you? Per capita wine consumption in Austria, Germany, and Switzerland has fluctuated significantly since the late 19th century (see Figure 1). Switzerland has…...