Dear Readers,
Happy birthday to us! This fall, TRINK turns five and we can hardly believe it ourselves. It feels a very short time ago that we were feverishly writing, editing, designing, and putting out our very first issue. Now, thanks to an unbelievable roster of more than 60 superb journalists, essayists, photographers, artists, subeditors, and tech talents, we are inordinately proud to bring you Vol. 23: The 5th Anniversary Edition.
From day one, TRINK has been about just a handful of things:
- German-speaking wines
- Making connections between cultures
- Bridging the language barrier to give non-German speakers the fullest possible understanding of what’s happening in German-speaking wine regions
- Telling the full story of those wines and wine cultures
- Bringing food, travel, reading, art, history and science together through the lens of wine.
Our articles always have been and always will be, 100% human-authored. They are the sorts of stories that can only come from hard-won expertise, skilled in-person research, and on-the-ground reporting. They have voice, grit, humor, and depth.
From day one, we have fiercely (from a business perspective, some might say quixotically) put editorial independence first. We are profoundly grateful to the hundreds of individual subscribers and partners who support us and respect our independence and commitment to quality.
TL;DR a collection of TRINK stories on how the biodiversity of our subjects and authors strengthens our resolve and selves.
We started out in autumn 2020. All of us had a lot on our minds that wasn’t wine. On top of that, the media world was already (to put it gently) in flux. It was near impossible to predict models for where independent journalism would go. We joined a market that still favored large legacy brands. But we eagerly carved out a place as a new niche specialist among them. We believed — and still do — in the future of micro-media.
As well-funded giants have entered (and exited!) the scene, we’ve kept our heads down, our staff trim and budget lean, and published on. Personal brands, individual influencers, widening distrust in authority: all have flattened publishing hierarchies and eroded the value of seasoned experience. Through it all, we’ve stayed true to our vision of a multi-voice magazine rooted in place and authorship.
Did we ever question our choices? You bet. Did we buckle? No way.
Trusting our values and instincts has proven again and again that this is the right path. Many of the splashy start-ups that seemed destined for success have folded. Even a key competitor, one with serious publishing muscle, closed its doors this summer. We grieve this state of the industry: the loss of work, erosion of standards, and depletion of shared culture that result.
But we whole-heartedly celebrate what is — somewhat shakily — rising in its place. A beautiful culture of small, independent publications driven by real human interest, talent, and connection. Tiny-mighty magazines are proliferating. The next step is for them to thrive. We’re proud to be part of this evolving ecosystem of readers and magazines proving micro-media has a real shot at keeping journalism alive.
Story One: German Vintners at the Table
We are very proud to kick off Vol. 23 with TRINK correspondent Rainer Schäfer’s “German Vintners at the Table.” It showcases everything we’re about:
A story that could only come out of reported experience, rendered into English by our trusted translation team, with an angle only TRINK delivers. It’s a kind of pairing: vintners make better cooks because of their relationship with flavor, balance, and attention to quality. We, as English-language writers and German-speakers came together to create a platform to bring together fresh perspectives and approaches for a better magazine. As grower Marcel Idler notes, “Somebody who doesn’t care about good food cannot, in his opinion, be a good winegrower.” People who don’t care about good writing, can’t be good publishers.
A Note on How We Publish
A few of you have asked about our publishing rhythm. We want to offer some clarity. When we first launched TRINK, we published each volume all at once. While that appealed to our desire for a complete, cohesive narrative, we’ve since found that a new article (or, during podcast season, pod episode) each week, allows us to stoke the conversation year-round, ensuring each piece gets its moment to shine while providing a steady flow of vibrant, deeply textured stories.
Thank you for being with us for the first five years of TRINK. We can’t wait for the next five with you!
Eure
Paula and Valerie