ProWein Pro Tips
A ProWein primer on how to survive and thrive at the world's largest wine and spirits trade fair.
No other wine country repays attention to detail the way Germany does. Plenty of us are familiar with the specificity of German wine labels, but few realize the focus, heritage, and love behind them. German wine is in the midst of a stunning transformation. It is moving from safe toward thrilling — and at blinding speed. Riesling reigns supreme, but there’s been a significant shift in the direction of Spätburgunder and Chardonnay that is very much worth tracking.